As featured in Arable Farming Magazine
Technology counters lockdown challenges
by Arable Farming July 2020
‘Connected’ technology is enabling dealers to maintain machine back-up, which is proving invaluable during social distancing measures.
During these challenging times, when it comes to sales and service of machinery, traditional customer, dealer and technician interaction has required a major readjustment in order to maintain the safety of all involved.
This has become most apparent with diagnostics, training and servicing duties, which typically require the technician to sit on the tractor with the operator to
instruct on the necessary procedures and ascertain any issues experienced.
While many manufacturers now offer ‘connected’ services, here we take a look at what John Deere and its customers are able to do with this type of technology.
For the last five years, Deere has been developing its Connected Support programme, with more than 50,000 machines now equipped with JDLink, feeding data into the system.
Since the beginning of the Covid-19 pandemic, although different countries restricted movements and implemented social distancing guidelines at different times, the manufacturer reports an ‘explosion’ in the uptake and use of its connectivity tools.
Previously, it says the use of such systems was low and many owners were sceptical about its relevance but, the company says, as of late, dealers and customers
are engaging much more via the software.
However, it is not just a glorified video-calling tool. The Connected Support platform monitors many machine parameters, notifying the dealership of component failures, potentially before they fail and cause excessive damage to the machine through expert alerts. Service technicians can also use remote diagnostics to pinpoint the problem.