Despite difficulties across the whole global agricultural sector, HORSCH has seen turnover rise to 300 million Euros in 2016. 2017 is still being viewed with caution, with some countries struggling with poor climatic conditions or unfavourable producer prices while others face uncertain and disadvantageous economic or political conditions.
Performance drills are still top sellers
Seed drills are still the top-selling machines with a 33% share of turnover. Tillage equipment accounts for 31%, while the plant protection sprayers provide 13%. Single grain machines provide almost 9% and the parts sector completes the rest.
Investment is key
HORSCH continues to invest heavily in dealer and employee development and market-specific machines. Investments at production sites in Germany and all over the world has increased the company’s competitiveness and is the basis for future growth.
In addition to the UK and Germany, the Ukraine, France and Bulgaria/Romania are key markets for HORSCH with very strong seed drill sales providing record turnover in the Ukraine. Russia, Scandinavia, Poland, the US and Canada, the Baltic States, Hungary and the Czech Republic continue to provide stable growth. HORSCH has already founded subsidiaries in China and Brazil where it believes there is good potential for growth.
With a strong product range and new innovative developments for the upcoming Agritechnica show, HORSCH is well prepared for the future.