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19 Nov 2021

How it started vs. How it’s going

How it started vs. How its going

Six-months ago, Agrifac UK welcomed Chris Armitage to the team as the new Managing Director. Sustainable Sales and After Sales growth was high on his agenda across all aspects of the company, with the main focus of ensuring that customers receive the best level of customer service they duly deserve. Just how much progress has Chris and the team at Agrifac UK achieved within this short timeframe?

People are critical to success, stated Chris, thats why we started right at the heart of the operation and concentrated on our greatest asset; our team. Weve assessed the structure of the overall business and have been streamlining departments to ensure support is being injected into the right areas. Resources are being utilised more effectively and team members upskilled to ensure a more proactive use of their transferable skills. Ensuring that colleagues share the same ethos and belief in the brand that they represent is the ultimate key to success.

As well as strengthening our Sales presence across both the Agrifac and HOLMER brands, we have also formed a Core UK Management team to include members from all key departments including After Sales, Finance, Sales and Marketing in order to gain a stronger, more rounded discussion platform for all to contribute in to. This also allows us to navigate the business through every department ensuring transparency and a greater level of communication throughout the company.

We are expanding our dealer footprint to ensure we can better support customers in every area across the country, ensuring downtime reduces and on-site engineer availability increases. We are also delivering a similar objective with HARDI UK, by way of a dealer plan which ensures we have the best business partners to help us deliver our five-year plan.

Health and Safety has also been prioritised across the group thanks to new After Sales Manager, Rob White. Tighter protocol, supervision and training ensures the team are much more proactive with their Health and Safety measures both on and off-site. With a combined team effort, we are all striving to make progress to improve our After Sales operations, specifically labour efficiency, parts stocking and parts automated replenishment.

It's clear that Agrifac UK are the Spraying and Harvesting Specialists, and this realisation is clearer after working within the group for six months. We continue to drive best in class Sales and After Sales experience for our customers which is a prerequisite in the agricultural high capital equipment market.

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