Print Publications – Leading industry publications such as Arable Farming, CPM, Farmers Guardian, Farmers Weekly, Farmers Guide and Farm Business will feature CropTec. We also work closely with industry associations such as the AHDB, AIC, BCPC, CPA, NAAC and NFU. The print campaign reached a total of over 1.6 million for CropTec 2016.
Inserts – Full colour inserts will be included in selected issues of our trade publications plus other leading industry trade publications.
Online – Online activity on the CropTec and FGinsight website, with an audience of more than 90,000 individuals per month. Dedicated event pages and MPU adverts in prime positioning, which also includes third party websites such as The Farming Forum and Farming UK.
PR – CropTec has a strong PR and digital media strategy working closely with agricultural PR specialists – Jane Cragie Marketing, Robert Harris Communications and The Ad Plain – with a total PR value of over £85,000 in 2016.
Social Media – The CropTec social media platforms are regularly updated with industry relevant content, exhibitor features, press releases and relevant retweets from exhibitors. In 2016, we had a brand reach of over 15 million across all social media platforms.