Trusting data: How tech adoption could be key to controlling fertiliser costs

Harper Adams University graduate in BSc (hons) Agri-food production with marketing and management. I have worked for Dyson Farming for 8 years, previous to that agronomy and farm trader roles at Frontier Agriculture and Agrii. Responsible for the agronomy management, crop inputs, technical advice and direct costs budgeting and purchasing for the 35,000ac of cropping from Lincolnshire down to Gloucestershire. I am part of the senior management team at Dyson Farming and manage a small team concentrated on agronomy, data management, technical information and soil science.