Caroline Drummond – re IPM premiums on cereals – lots of opportunity and we have seen some in specialist flour for local markets for LEAF Marque and Integrated Farm Management of which IPM is a key factor.
Teresa Meadows – RE cereals products and premiums from IPM – As Caroline has said, there are examples of premiums on cereals produced to a different standard, but IPM often as part as a suite of other areas, such as soils, water, biodiversity etc. The only IPM logo’s that I have seen to-date have been in the horticulture or other sectors and haven’t necessarily been very successful on their own. Is this something that we should be looking at further? Opportunities to look at going forward, but retain integration across the wider farm system.