The secret to driving attendees to your stand and converting them to sales PLUS top tips and tricks from event organisers! Trade show's are still a great opportunity to generate leads and make sales. But it's not as easy as setting up at a show and taking orders. We've put [...]
Sponsorship: Advertising, thought-leadership, content and more One your stand is booked, you may want to consider sponsorship or branding in order to help reach your goals. If you have specific KPI's to reach by attending CropTec, sponsorship and advertising can help with this. Do you need to reach and engage [...]
How to get your pre-show promotion right You’ve booked your stand, organised your stand design and staff, so that’s CropTec sorted, right? Not quite - there’s some essential prep that you might still be missing – your pre-show promotion. Pre-show promotion is so important in many ways – for letting [...]
Selling at the event - A guide for exhibitors 1:When first speaking to a visitor, engage and ask lots of questions to qualify their potential as customers 2: Have a question ready 'What brings you to the show today?' 'What brought you to our exhibit' 3: Don't forget to introduce [...]
Post-show essentials – Things people forget to do after the big event Say thank you to your visitors via social media and emails. Include a press release, a video message from you or a member of staff, making sure you add what successes you had! Follow up on leads promptly [...]
Stand and deliver – 8 Tops tips for exhibition stand staff Your staff are the one thing that will make the difference between a good event and a fantastic event. Taking these steps will ensure that your staff are organised and fully prepared for the big day: Make sure they [...]