By Frontier Agriculture
Frontier Agriculture is now issuing an audio version of its weekly market round-up, Frontrunner, which provides insight and market updates from the company’s grain trading, seed and fertiliser teams.
Frontrunner is published every Friday afternoon on Frontier’s blog and, while the circulation of the written report will continue, it is now being accompanied by an embedded audio file from the company’s SoundCloud page for easy and simple streaming. Subscribers can choose to read the report as normal, or listen to the latest market news if they prefer.
Commenting on the development, Andrew Flux, group commercial strategy director says: “We believe this is something that our subscribers will find useful as it will enable them to listen whilst they are doing something else, such as working in the field. We’re making the audio file available within the blog page itself and, if it proves popular, we may look to develop our audio publishing capability in the future.”
With the audio being made available as part of the regular blog post, subscribers to Frontrunner can easily access it each time they receive their weekly notification that the latest report is live. A link to listen is also included in the notification email, making it even easier to access the latest insight while on the go.
You can subscribe to Frontier’s blog to have Frontrunner delivered to your inbox every Friday afternoon.