The CropTec Show 2017
HORSCH Farming Heroes focuses on customers’ accomplishments
Alongside its product and technical launches, HORSCH used the recent Agritechnica show to unveil its new “Farming Heroes powered by HORSCH” campaign and its updated tablet and smartphone app.
“The Farming Heroes stands for every single farmer and farm manager all over the world who professionally direct their farms to the future and thus accomplish outstanding achievements,” explains Stephen Burcham, HORSCH UK general manager. The campaign, which features the Farming Hero suit, will develop throughout 2018.
The “Farming Heroes” campaign is highlighted in the comprehensive HORSCH information app. Available for iOS and Android, the publicly available app contains the features of every HORSCH machine as well technical data, a picture gallery and demonstration videos.
For virtual farmers that enjoy using Farming Simulator ’17, HORSCH has also launched an expansion pack featuring its Argovation farm in the Czech Republic. Players can operate many machines from the HORSCH range including one-off production and prototypes.