Hokodo and Graindex partner to protect and speed up trade for farmers

Online marketplace Graindex has teamed up with Insurance-as-a-Service platform Hokodo to help trading farmers protect themselves from non-payment.


  • Farmers can sell their crops online on Graindex by requesting bids from a wide range of buyers.
  • Farmers can save time and get a fairer deal.
  • Hokodo’s innovative software helps Graindex protect its sellers, by guaranteeing the payment from the buyer, in turn allowing them to trade with companies they may not have worked with before.

2 October, 2019: Graindex, the UK’s number 1 online grain marketplace, has today announced a new partnership with insurance-as-a-service platform Hokodo, to protect farmers from financial losses when trading.

Over 20% of SME insolvencies are caused by the late or non-payment of invoices. The new partnership will seek to protect farmers from these risks, creating a ‘Guaranteed Payment Collection’ service to protect purchases made through Graindex, as trades take place. If the buyer does not settle a guaranteed transaction on time, then Graindex calls on Hokodo’s debt collection service to collect the debt. If the debt collection fails, then Graindex stands as guarantor, settling the debt on the buyer’s behalf.

The Guaranteed Payment Collection service will be available to all Premium farmers on the Graindex platform. Graindex helps hundreds of UK farmers quickly and securely get a fair price for their combinable crops, connecting them to around 60 approved buyers.

Graindex, alongside it’s sister marketplace, SellMyLivestock, has listings valued at over £83m in the last 12 months, growing at a rate of over 100% annually. Combined, both marketplaces now have over 58,000 users, which is over a third (38%) of UK farms.

Dave Rose, Managing Director of Graindex comments: “Our biggest priorities are eliminating wasted costs, time and produce, as well as making sure everyone gets a fair deal.

“By working together, Hokodo and Graindex have created a unique product that gives farmers the  peace of mind that they will be paid when selling their crops. Farmers can now securely deal with a wider group of approved buyers without complicated forms, meaning they can focus on getting the best price for their crops. Our experience working with the Hokodo team has been excellent – we can now offer our Guaranteed Payment Collection service through access to their innovative technology”.

Richard Thornton, Hokodo’s co-founder and co-CEO, adds:  “Payment protection can help farmers avoid financial distress, reduce wasted stock, and take the pressure off routine transactions. Hokodo already works for SMEs throughout the UK. By partnering with the forward-thinking and dynamic team at Hectare Agritech and Graindex, we’re proud to be helping farmers protect their cash flow.”

Share This Story to your followers!