We choose to have a stand at CropTec specifically for sales leads; it`s an excellent platform to have face to face conversations with potential customers. Exhibiting at CropTec, visitors are expecting a certain level of technical innovation, it`s a good opportunity to introduce the Garford product range to visiting on-farm decision-makers.
CropTec is now a well established exhibition, with a large array of technical exhibitors attracting forward thinking customers and it constantly provides good quality sales enquiries from new and returning customers. It`s important for us to fly the Garford flag at CropTec, people come because they have an interest in “Agricultural Tec” and understand the economics & advantages it provides.
We think that exhibitions such as CropTec will continue to be part of the Garford Farm Machinery business plan. Web based & magazine publications play a part also, but ultimately a majority of our customers do like to have the hands-on experience with the Garford product range & most importantly talk to our team on the CropTec show stand.
Having said that, The CropTec show and its team provide much more than an exhibition stand. The pre and post show marketing coverage that we receive with CropTec is very useful. It has numerous platforms to promote the Garford brand name & exposure of the Garford Logo, because CropTec is joined with Arable Farming and Farmers Guardian, marketing content is promoted across all of these outlets, with a total reach of 3.75million people, this all helps promote company awareness to potential investors.