Farm weather station specialist Sencrop has announced an upgrade to its popular mobile app, allowing customers to use their preferred weather forecast service from within the app itself.
Offering farmers an ultra-local, ‘smart’ weather service, Sencrop has seen its UK station network more than double in the last 12 months as more and more growers have seen the value of remote weather monitoring via a smartphone.
The company has now upgraded its mobile application, integrating the most popular weather forecasting models from the 22 countries where the company has a presence and allowing farmers to pick the forecasting service most suited to their needs. The move follows an in-depth customer survey conducted during November 2020, which revealed how users consulted and compared weather forecasts from different forecasting models every day.
Sencrop's product teams then selected the most relevant models, according to three criteria – geographical coverage, short- or long-term forecast, and popularity – to develop the new feature, which was added to the Sencrop app at the end of February. Farmers can now visualise, within the application, the forecasting models used by major UK weather data sites like Metcheck, BBC and Meteoblue, and use the most appropriate one according to their needs and preferences.
In total, 10 models have been integrated within Sencrop’s 22 active countries, including six for the UK and Ireland.
Various models meeting these needs are now available on the Sencrop application.
"Since our goal is to help farmers make better decisions based on weather data, and we listen a lot to what they have to tell us, we are continuously adding improvements to the Sencrop's app. This further development in our forecast dashboard, which allows for a farmer to pick the most suited forecast model in
their dashboard, felt like evidence to us. We realized this feature would be even more useful if they could customize the weather forecast to use the one that
would most suit their usage." Michael Bruniaux, co-founder of Sencrop
By combining these forecasting models with weather data from their plots, collected on their connected station - temperature, wind speed, hygrometry, rainfall accumulation, etc. - Sencrop enables farmers to gain in precision and thus optimise the monitoring and anticipation of their work.
Sencrop, an innovative ag-tech start-up founded in 2016 by Michael Bruniaux and Martin Ducroquet, has become a European leader in the space of five years. In 2020, Sencrop was ranked in the world's top 10 ag-tech start-ups by reference media AgFunder following its US$10 million Series A fundraising.
Sencrop has built the largest connected agro-meteorological data network in Europe, with over 16,000 farmers already using its solution, and now has 80 employees serving its customers from its European offices in the UK, the Netherlands, Germany, Spain and France.
Sencrop won a SIMA Innovation Award, a strong recognition in the agricultural world, and a SIVAL silver medal. Sencrop is also a member of the HardwareClub.
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