Adrian Cottey

Head of Seeds Northern Europe, BASF

Son of a dairy farming family in the West Country, Adrian wasn’t so keen on the 2 x daily milking, so left that to his brother and followed an Applied Biology / Crop Protection journey involving both Brunel University and Harper Adams College.

Having worked for over 30 years in various Crop Protection technical and commercial roles, in the last decade his focus has been on seed treatments and seeds. Now responsible for the Northern Europe Seeds business in BASF, Adrian has been deeply involved in the launch of InVigor OSR hybrids in the UK, and is also working on hybrid wheat for the future.